Hiring Marketing & Analyst Relations Executive - NJ

Our client is a global technology solutions company with revenues of approx $1B

They are looking for a senior professional for Marketing & Advisory relations.

Responsibilities & Tasks

An AR professional will be responsible for the development and implementation of an effective Advisor & Analyst relations program.

Specific tasks include:

•                 Work with key Advisory firms like ISG, Alsbridge, KPMG, and with Research Organizations like Gartner, Forrester and Ovum with the aim of getting RFP invitations and favorable mentions in research reports

•                 Schedule and manage a calendar of interactions with the Advisor & Analyst (AA) firms

•                 Establish processes for ongoing communication and education of industry analysts

•                 Facilitating analyst briefings and inquiry sessions

•                 Securing analyst quotes for press releases

•                 Preparing analyst briefing tours, presentations, and documents

•                 Oversee budget, analysis and recommendations for purchased analyst research services

•                 Support the corporate communications team in other PR-related programs and activities

•                 Responding to analyst inquiries, monitoring briefings, ensuring that deliverables are provided and suggesting research topics

•                 Developing and monitoring an analyst report calendar for coverage potential

•                 Facilitating information exchange with outside PR firm

Professional Experience Requirements

•             The effective candidate will have a technology sales and marketing background, with an overall understanding of company's technology and service offerings

•             Because the position is usually not a defined job within many vendors, the person should be a self-starter with proven project and business management skills.

•             The individual should also be a polished communicator who will represent the company in front of discriminating industry analysts

•             The professional should be at ease working with Business Unit and Service Line Heads

•             Analyst relations (AR) professionals provide a key link between industry analysts and internal marketing or corporate executives.

•             10 – 15 years of experience working with a technology services organization, research firm or advisory, or a combination thereof, will be ideal

Education Qualifications

•             A BA/BS degree in a marketing or technology-related field is required

·                 Advanced degrees will be a plus