Our client is a global technology solutions company with revenues of approx $1B
They are looking for a senior professional for Marketing & Advisory relations.
Responsibilities & Tasks
An AR professional will be responsible for the development and
implementation of an effective Advisor & Analyst relations program.
Specific tasks include:
•
Work with key Advisory firms like ISG, Alsbridge, KPMG, and
with Research Organizations like Gartner, Forrester and Ovum with the aim of
getting RFP invitations and favorable mentions in research reports
•
Schedule and manage a calendar of interactions with the
Advisor & Analyst (AA) firms
•
Establish processes for ongoing communication and education
of industry analysts
•
Facilitating analyst briefings and inquiry sessions
•
Securing analyst quotes for press releases
•
Preparing analyst briefing tours, presentations, and
documents
•
Oversee budget, analysis and recommendations for purchased
analyst research services
•
Support the corporate communications team in other
PR-related programs and activities
•
Responding to analyst inquiries, monitoring briefings,
ensuring that deliverables are provided and suggesting research topics
•
Developing and monitoring an analyst report calendar for
coverage potential
•
Facilitating information exchange with outside PR firm
Professional Experience Requirements
•
The effective candidate will have a technology sales and marketing background,
with an overall understanding of company's technology and service offerings
•
Because the position is usually not a defined job within many vendors, the
person should be a self-starter with proven project and business management
skills.
•
The individual should also be a polished communicator who will represent the
company in front of discriminating industry analysts
•
The professional should be at ease working with Business Unit and Service Line
Heads
•
Analyst relations (AR) professionals provide a key link between industry
analysts and internal marketing or corporate executives.
•
10 – 15 years of experience working with a technology services organization,
research firm or advisory, or a combination thereof, will be ideal
Education Qualifications
•
A BA/BS degree in a marketing or technology-related field is required
·
Advanced degrees
will be a plus
